The ATP today launches its new global marketing campaign, This Is Tennis, marking a significant brand-shift for the Tour. The campaign promotes both players and tournaments with more dynamism, and a tone of voice that allows tennis to cut through with greater cultural relevance, particularly among the next generation of tennis fans.
To leverage sponsorship deals, companies implement countless campaigns. Ranging from commercials to online communities. Peugeot, for example, launched the ‘Drive To Tennis’ campaign, involving the tennis players they sponsor. BNP Paribas is also active as a sponsor in tennis. For years they have run the ‘We Are Tennis’ campaign.
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Tyler Park Tennis Court Campaign Help get the tennis courts at Tyler Park completed and named after the Cooper Family! On December 9th, 1939, Bill Cooper Sr and Massie (Roberts) Cooper moved their family to 1385 Tyler Parkway.
Defining tennis campaign strategy for ASICS. As lead global agency for CPS (Core Performance Sports), our challenge was to deliver the overarching long term strategic platform for tennis and apply this to all campaign product stories for 2018 and beyond. ‘The ball waits for no one’ omni-channel campaign- covering digital, online, social and retail- born from I MOVE ME (the tension between mind and body), is all about two movement attributes; speed and control.
The Spaniard has yet to put a foot wrong in her 2021 Indian Wells campaign, but the Belarusian has always played her best tennis in the desert. Read More. Indian Wells, USA.
The ATP Tour launched a new global marketing campaign on Wednesday called, This Is Tennis, indicating a brand-shift for the men’s tour. “Our intention is to showcase tennis as more than a sport. Yes, we have some of the world’s top athletes competing on Tour day-in, day-out, but it encompasses so much more than that - resilience, dedication, passion, spirit.
Strategy: The week-long promotion focused on overcoming difficulties both on the high school and college levels, featuring the tenacity of the tennis team both on and off the court, including how classes, practices and games are balanced, how the players adapt to life away from home, etc. Not only were triumphs of the current tennis members be noted, successful outcomes of previous tennis alumni were also noted, featuring what they thought of the team and the college and how they benefited ...
Wimbledon launches “beyond tennis” campaign tabraizwilley June 14, 2021 The All England Lawn Tennis and Croquette Club, which runs the Wimbledon tournament, today launched a 2021 campaign by McCann London with the aim of further building global engagement and promoting events that were canceled last year. is.